Indonesia is set for huge growth in 3G service uptake over the next five years, and operators are taking creative steps to build out that subscriber base, according to the latest forecast data and analysis from Pyramid Research, the telecom research arm of the Light Reading Communications Network.
In its latest round of quarterly forecasts, Pyramid Research predicts that 44% of Indonesian mobile subscribers will be using a 3G device by 2014, which translates to a Compound Annual Growth Rate of 54% from 2008 through 2014.
Operators in Indonesia are starting to promote 3G-enabled services to spur early demand, notes Charles Moon, Manager at Pyramid Research and author of Bali Hi: 3G Comes to Indonesia: "On a recent visit to Bali, I noticed a Facebook mobile commercial being shown on TV. My first reaction was surprise, as I wondered if nationally broadcast TV commercials were the most efficient way for mobile operators to reach that tiny segment of high-end subscribers who might be tempted to upload photos through their 3G devices. Then it occurred to me that the operator was actually achieving something far greater than just reaching out to a small portion of its user base."
Pyramid's Asia/Pacific Mobile Data, Mobile Demand and Mobile Operator KPI Forecasts are produced quarterly and cover 15 markets in the region. Based on rigorous and time-tested research methodology and data modeling, Pyramid's Forecast Services stand as the communications industry's most reliable and robust forecasting tools. Clients have access to 1,200-plus key market indicators updated quarterly covering the mobile, fixed, and convergence sectors for nearly 100 countries, including detailed operating metrics for more than 400 operators worldwide.